Release Status Open Beta Availability Free
Status Page AdRoll Status Page Default Historical Sync 1 year
Whitelist Tables/Columns Unsupported/Unsupported Default Replication Frequency 30 minutes
Full Table Endpoints 5 Incremental Endpoints 1
Destination Incompatibilities None

Connecting AdRoll

Connecting your AdRoll data to Stitch is a four-step process:

  1. Create an AdRoll user for Stitch
  2. Add AdRoll as a Stitch data source
  3. Define the Historical Sync
  4. Define the Replication Frequency

Creating an AdRoll User for Stitch

While you can use your own credentials to connect AdRoll to Stitch, we recommend creating a separate user for us. This will make it easier for you to manage users and audit events in your AdRoll account.

We require a General User role - which is the default - to be able to replicate your AdRoll data. Note that Stitch does not need billing access. If you need help creating an AdRoll user, you can find instructions here in AdRoll’s support docs.

Add AdRoll as a Stitch Data Source

  1. On the Stitch Dashboard page, click the Add an Integration button.

  2. Click the AdRoll icon.

  3. Enter a name for the integration. This is the name that will display on the for the integration; it’ll also be used to create the schema in your data warehouse.

    For example, the name “Stitch AdRoll” would create a schema called stitch_adroll in the data warehouse. This schema is where all the tables for this integration will be stored.

  4. Enter the email address and username for the Stitch AdRoll user.

Defining the Historical Sync

The Sync Historical Data setting will define the starting date for your AdRoll integration. This means that data equal to or newer than this date will be replicated to your data warehouse.

Change this setting if you want to sync data beyond AdRoll’s default setting of 1 year. For a detailed look at historical syncs, check out the Syncing Historical SaaS Data article.

Define the Replication Frequency

The Replication Frequency controls how often Stitch will attempt to replicate data from your AdRoll integration. By default the frequency is set to 30 minutes, but you can change it to better suit your needs.

Before setting the Replication Frequency, note that:

  • The more often AdRoll is set to replicate, the higher the number of replicated rows.

  • The number of rows in the source may not equal the number of rows replicated by Stitch. Tables that use Full Table Replication will result in a higher number of replicated rows.

  • If you’re using a data warehouses that doesn’t natively support nested structures, you’ll see a higher number of replicated rows due to the de-nesting Stitch performs.

To help prevent overages, we recommend setting the Replication Frequency to something less frequent - like 6 hours instead of 30 minutes. For tips on reducing your row count, check out the Reducing Your Row Count section of our Billing Guide.

After selecting a Replication Frequency, click Save Integration.

AdRoll’s Intial Sync

After you finish setting up AdRoll, you might see its Sync Status show as Pending on either the Stitch Dashboard or in the Integration Details page.

For a new integration, a Pending status indicates that Stitch is in the process of scheduling the initial sync for the integration. This may take some time to complete.

AdRoll Schema

Stitch's AdRoll integration includes these tables:


adroll_ad_groups

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: Yes

The adroll_ad_groups table contains info about the adgroups contained within the campaigns of your AdRoll account.

Table Info & Attributes

adroll_ad_groups & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

adroll_ad_groups Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Adgroup ID (eid)

  • Ad info*

  • ad_optimization

  • campaign

  • created_date

  • flight_timezone

  • name

  • Segment info*

  • space_optimization

  • status

  • type

  • updated_date

adroll_ad_reports

Replication Method: Incremental
Primary Key: eid
Contains Nested Structures?: No

The adroll_ad_reports table contains ad-level reporting data.

Table Info & Attributes

Each row in this table contains totals for the ad, by date.

adroll_ad_reports Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Ad ID (eid)

  • ad

  • ad_size

  • adjusted_click_through_ratio

  • adjusted_cpa

  • adjusted_cpa_usd

  • adjusted_ctc

  • adjusted_total_conversion_rate

  • adjusted_total_conversions

  • adjusted_view_through_ratio

  • adjusted_vtc

  • advertiser

  • click_cpa

  • click_cpa_usd

  • click_through_conversions

  • click_through_ratio

  • clicks

  • cost

  • cost_usd

  • cpa

  • cpa_usd

  • cpc

  • cpc_usd

  • cpm

  • cpm_usd

  • created_date

  • ctr

  • date

  • height

  • impressions

  • paid_impressions

  • prospects

  • status

  • total_conversion_rate

  • total_conversions

  • type

  • view_through_conversions

  • view_through_ratio

  • width

adroll_ads

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: Yes

The adroll_ads table contains about the ads, or creatives, associated with the advertisables in your account.

Table Info & Attributes

adroll_ads & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

adroll_ads Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Ad ID (eid)

  • ad_format

  • ad_format_id

  • ad_format_name

  • Ad Group info*

  • advertisable

  • call_to_action

  • created_date

  • destination_url

  • has_edits

  • has_future_campaigns

  • has_pending_edits

  • height

  • inventory_type

  • is_active

  • is_fb_dynamic

  • is_outlined

  • name

  • original_ad

  • outline_color

  • src

  • status

  • type

  • updated_date

  • valid_clicktag

  • width

adroll_advertisables

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: No

The adroll_advertisables table contains about the advertisables (typically the parent object for a brand) in your AdRoll account.

Table Info & Attributes

adroll_advertisables Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Advertisable ID (id)

  • is_active

  • name

  • organization

  • status

  • url

  • product_name

  • click_through_conversion_window

  • view_through_conversion_window

  • created_date

  • updated_date

  • attached_users*

  • blacklisted_sites

  • enable_customer_multi_dur_segs

  • is_coop_approved

  • is_publisher

  • cm_networks

  • iab1_category_id

  • iab1_category_name

  • iab2_category_id

  • iab2_category_iname

  • zvelo_category_id

  • zvelo_category_name

  • approval_state

  • has_privacy_policy

  • ops

  • optimizer

  • saleser

  • liquidads

adroll_campaigns

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: Yes

The adroll_campaigns table contains about the advertising campaigns in your account.

Table Info & Attributes

adroll_campaigns & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

adroll_campaigns Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Campaign ID (eid)

  • adgroups*

  • advertisable

  • budget

  • ui_budget_daily

  • created_date

  • cpc

  • cpm

  • end_date

  • is_active

  • is_facebook

  • is_fbx_newsfeed

  • is_retargeting

  • is_fb_wca

  • is_apple

  • max_cpm

  • name

  • promotion

  • pricing_strategies

  • start_date

  • status

  • updated_date

  • is_coop

  • is_pubgraph

  • spend_limit_until

  • created_date

  • updated_date

adroll_segments

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: No

The adroll_segments table contains about segments, or the lists of users that visit your site.

Table Info & Attributes

adroll_segments Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Segment ID (eid)

  • display_name

  • name

  • type

  • match_method

  • pattern

  • threshold

  • duration

  • conversion_value

  • group

  • mobile

Related Troubleshooting
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Tags: saas integrations