Release Status Closed Beta Availability Free
Status Page MailChimp Status Page Default Historical Sync 1 year
Whitelist Tables/Columns Unsupported/Unsupported Default Replication Frequency 24 hours
Full Table Endpoints 6 Incremental Endpoints 0
Destination Incompatibilities None

Connecting MailChimp

Connecting your MailChimp data to Stitch is a four-step process:

  1. Add MailChimp as a Stitch data source
  2. Define the Historical Sync
  3. Define the Replication Frequency
  4. Authorize Stitch to access MailChimp

Add MailChimp as a Stitch Data Source

  1. On the Stitch Dashboard page, click the Add an Integration button.

  2. Click the MailChimp icon.

  3. Enter a name for the integration. This is the name that will display on the for the integration; it’ll also be used to create the schema in your data warehouse.

    For example, the name “Stitch MailChimp” would create a schema called stitch_mailchimp in the data warehouse. This schema is where all the tables for this integration will be stored.

Defining the Historical Sync

The Sync Historical Data setting will define the starting date for your MailChimp integration. This means that data equal to or newer than this date will be replicated to your data warehouse.

Change this setting if you want to sync data beyond MailChimp’s default setting of 1 year. For a detailed look at historical syncs, check out the Syncing Historical SaaS Data article.

Define the Replication Frequency

The Replication Frequency controls how often Stitch will attempt to replicate data from your MailChimp integration. By default the frequency is set to 24 hours, but you can change it to better suit your needs.

Before setting the Replication Frequency, note that:

  • The more often MailChimp is set to replicate, the higher the number of replicated rows.

  • The number of rows in the source may not equal the number of rows replicated by Stitch. Tables that use Full Table Replication will result in a higher number of replicated rows.

  • If you’re using a data warehouses that doesn’t natively support nested structures, you’ll see a higher number of replicated rows due to the de-nesting Stitch performs.

To help prevent overages, we recommend setting the Replication Frequency to something less frequent - like 6 hours instead of 30 minutes. For tips on reducing your row count, check out the Reducing Your Row Count section of our Billing Guide.

After selecting a Replication Frequency, click Save Integration.

Authorizing Stitch to Access MailChimp

Lastly, you’ll be directed to MailChimp’s website to complete the setup.

  1. Enter the credentials of the MailChimp account you want to connect to Stitch.
  2. Click Login.
  3. After the authorization process successfully completes, you’ll be redirected back to Stitch.
  4. Click All Done.

MailChimp’s Intial Sync

After you finish setting up MailChimp, you might see its Sync Status show as Pending on either the Stitch Dashboard or in the Integration Details page.

For a new integration, a Pending status indicates that Stitch is in the process of scheduling the initial sync for the integration. This may take some time to complete.

Replicating MailChimp Data

Because the MailChimp endpoints included in our integration don’t currently allow querying by a date, all tables use Full Table Replication.

The majority of tables also contain nested structures. If you’re using a data warehouse that doesn’t natively support nested structures, Stitch will de-nest these rows and create subtables, leading to a higher number of replicated rows than what’s in MailChimp.

Email Activity Record Creation

The mailchimp_email_activity table and its subtables can contain large numbers of rows due to how MailChimp creates records for email activities. A single email address can have many actions associated with a single campaign, each of which can be its own row.

MailChimp Schema

Stitch's MailChimp integration includes these tables:


mailchimp_campaigns

Replication Method: Full Table
Primary Key: id
Contains Nested Structures?: Yes

The mailchimp_campaigns table contains info about the campaign settings and content in your account.

Table Info & Attributes

mailchimp_campaigns & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

mailchimp_campaigns Attributes

While we try to include everything MailChimp has here, this may not be a full list of attributes. Refer to MailChimp's documentation for a full list and description of each attribute.

  • Campaign ID (id)

  • archive_url

  • content_type

  • create_time

  • delivery_status__enabled

  • emails_sent

  • links *

  • long_archive_url

  • recipients__list_id

  • recipients__list_name

  • recipients__recipient_count

  • recipients__segment_text

  • report_summary__click_rate

  • report_summary__clicks

  • report_summary__ecommerce__total_orders

  • report_summary__ecommerce__total_revenue

  • report_summary__ecommerce__total_spent

  • report_summary__open_rate

  • report_summary__opens

  • report_summary__subscriber_clicks

  • report_summary__unique_opens

  • send_time

  • settings__authenticate

  • settings__auto_footer

  • settings__auto_tweet

  • settings__drag_and_drop

  • settings__fb_comments

  • settings__from_name

  • settings__inline_css

  • settings__reply_to

  • settings__subject_line

  • settings__template_id

  • settings__timewarp

  • settings__title

  • settings__to_name

  • settings__use_conversation

  • status

  • tracking__clicktale

  • tracking__ecomm360

  • tracking__goal_tracking

  • tracking__google_analytics

  • tracking__html_clicks

  • tracking__opens

  • tracking__text_clicks

  • type

mailchimp_email_activity

Replication Method: Full Table
Primary Key: campaign_id:email_id
Contains Nested Structures?: Yes

The mailchimp_email_activity table contains info about member activity for a specific campaign.

Table Info & Attributes

mailchimp_email_activity & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

Email Activity & Row Counts

This table (and its subtables, if the above applies) can contain large numbers of rows due to how MailChimp creates records for email activities. A single email address can have many actions associated with a single campaign, each of which can be its own row.

mailchimp_email_activity Attributes

While we try to include everything MailChimp has here, this may not be a full list of attributes. Refer to MailChimp's documentation for a full list and description of each attribute.

  • campaign_id

  • email_id

  • email_address

  • list_id

  • links*

  • activity*

mailchimp_lists

Replication Method: Full Table
Primary Key: id
Contains Nested Structures?: No

The mailchimp_lists table contains info about the subscriber lists in your MailChimp account.

Table Info & Attributes

mailchimp_lists Attributes

While we try to include everything MailChimp has here, this may not be a full list of attributes. Refer to MailChimp's documentation for a full list and description of each attribute.

  • List ID (id)

  • beamer_address

  • campaign_defaults__from_email

  • campaign_defaults__from_name

  • campaign_defaults__language

  • campaign_defaults__subject

  • contact__address1

  • contact__address2

  • contact__city

  • contact__company

  • contact__country

  • contact__phone

  • contact__state

  • contact__zip

  • date_created

  • email_type_option

  • links*

  • list_rating

  • name

  • notify_on_subscribe

  • notify_on_unsubscribe

  • permission_reminder

  • stats__avg_sub_rate

  • stats__avg_unsub_rate

  • stats__campaign_count

  • stats__campaign_last_sent

  • stats__cleaned_count

  • stats__cleaned_count_since_send

  • stats__click_rate

  • stats__last_sub_date

  • stats__last_unsub_date

  • stats__member_count

  • stats__member_count_since_send

  • stats__merge_field_count

  • stats__open_rate

  • stats__target_sub_rate

  • stats__unsubscribe_count

  • stats__unsubscribe_count_since_send

  • subscribe_url_long

  • subscribe_url_short

  • use_archive_bar

  • visibility

mailchimp_members

Replication Method: Full Table
Primary Key: member_id:list_id
Contains Nested Structures?: Yes

The mailchimp_members table contains info about the members of your MailChimp campaigns.

Table Info & Attributes

mailchimp_members & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

mailchimp_members Attributes

While we try to include everything MailChimp has here, this may not be a full list of attributes. Refer to MailChimp's documentation for a full list and description of each attribute.

  • member_id

  • list_id

  • email_address

  • email_client

  • email_type

  • ip_opt

  • ip_signup

  • language

  • last_changed

  • links*

  • list_id

  • location__country_code

  • location__dstoff

  • location__gmtoff

  • location__latitude

  • location__longitude

  • location__timezone

  • member_rating

  • merge_fields__fname

  • merge_fields__lname

  • merge_fields__mmerge3

  • stats__avg_click_rate

  • stats__avg_open_rate

  • status

  • timestamp_opt

  • unique_email_id

  • vip

mailchimp_sent_to

Replication Method: Full Table
Primary Key: campaign_id:email_id
Contains Nested Structures?: Yes

The mailchimp_sent_to table contains info about campaign recipients.

Table Info & Attributes

mailchimp_sent_to & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

mailchimp_sent_to Attributes

While we try to include everything MailChimp has here, this may not be a full list of attributes. Refer to MailChimp's documentation for a full list and description of each attribute.

  • campaign_id

  • email_id

  • absplit_group

  • email_address

  • gmt_offset

  • last_open

  • links*

  • merge_fields__fname

  • merge_fields__lname

  • merge_fields__mmerge3

  • open_count

  • status

  • vip

mailchimp_unsubscribes

Replication Method: Full Table
Primary Key: campaign_id:email_id
Contains Nested Structures?: Yes

The mailchimp_unsubscribes table contains info about those who have unsubscribed from your email campaigns.

Table Info & Attributes

mailchimp_unsubscribes & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

mailchimp_unsubscribes Attributes

While we try to include everything MailChimp has here, this may not be a full list of attributes. Refer to MailChimp's documentation for a full list and description of each attribute.

  • campaign_id

  • email_id

  • absplit_group

  • email_address

  • gmt_offset

  • last_open

  • links*

  • merge_fields__fname

  • merge_fields__lname

  • merge_fields__mmerge3

  • open_count

  • reason

  • status

  • timestamp

  • vip

Related Troubleshooting
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Tags: saas integrations