Release Status Released Availability Free
Status Page Pardot Status Page Default Historical Sync 28 days
Whitelist Tables/Columns Unsupported/Unsupported Default Replication Frequency 30 minutes
Full Table Endpoints 0 Incremental Endpoints 9
Destination Incompatibilities None

Connecting Pardot

Connecting your Pardot data to Stitch is a three-step process:

  1. Retrieve your Pardot API User Key
  2. Add Pardot as a Stitch data source
  3. Define the Replication Frequency

Retrieving Your Pardot API User Key

  1. Sign into your Pardot account.
  2. Hover over the User menu - it’s where your email address is displayed, in the upper right-hand corner of the screen.
  3. In the dropdown menu that displays, click the Settings option. Your user information will display.
  4. Locate the API User Key field.

Leave this page open for now - you’ll need it to complete the setup in Stitch.

Add Pardot as a Stitch Data Source

  1. On the Stitch Dashboard page, click the Add an Integration button.
  2. Click the Pardot icon.

  3. Enter a name for the integration. This is the name that will display on the for the integration; it’ll also be used to create the schema in your data warehouse.

    For example, the name “Stitch Pardot” would create a schema called stitch_pardot in the data warehouse. This schema is where all the tables for this integration will be stored.

  4. In the Pardot User Key field, paste your API User Key.

Define the Replication Frequency

The Replication Frequency controls how often Stitch will attempt to replicate data from your Pardot integration. By default the frequency is set to 30 minutes, but you can change it to better suit your needs.

Before setting the Replication Frequency, note that:

  • The more often Pardot is set to replicate, the higher the number of replicated rows.
  • The number of rows in the source may not equal the number of rows replicated by Stitch. Tables that use Full Table Replication will result in a higher number of replicated rows.

  • If you’re using a data warehouses that doesn’t natively support nested structures, you’ll see a higher number of replicated rows due to the de-nesting Stitch performs.

To help prevent overages, we recommend setting the Replication Frequency to something less frequent - like 6 hours instead of 30 minutes. For tips on reducing your row count, check out the Reducing Your Row Count section of our Billing Guide.

After selecting a Replication Frequency, click Save Integration.

Pardot’s Intial Sync

After you finish setting up Pardot, you might see its Sync Status show as Pending on either the Stitch Dashboard or in the Integration Details page.

For a new integration, a Pending status indicates that Stitch is in the process of scheduling the initial sync for the integration. This may take some time to complete.


Pardot Schema

Stitch's Pardot integration includes these tables:


pardotlists

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardotlists table contains info about the lists in your Pardot account.

Table Info & Attributes

pardotlists Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes. Refer to Pardot's documentation for a full list and description of each attribute.

  • List ID (id)

  • name

  • is_public

  • is_dynamic

  • title

  • description

  • is_crm_visible

  • created_at

  • updated_at

pardotlistmemberships

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardotlistmemberships table contains list membership info.

Table Info & Attributes

pardotlistmemberships Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes. Refer to Pardot's documentation for a full list and description of each attribute.

  • List Membership ID (id)

  • list_id

  • prospect_id

  • opted_out

  • created_at

  • updated_at

pardotopportunity

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardotopportunity table contains info about the opportunities in your Pardot account.

Table Info & Attributes

pardotopportunity Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes. Refer to Pardot's documentation for a full list and description of each attribute.

  • Opportunity ID (id)

  • campaign_id

  • name

  • value

  • probability

  • type

  • stage

  • status

  • closed_at

  • created_at

  • updated_at

pardotprospect

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardotprospect table contains info about your prosepcts and the attributes associated with them.

Table Info & Attributes

pardotprospect Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes. Refer to Pardot's documentation for a full list and description of each attribute.

  • Prospect ID (id)

  • campaign_id

  • salutation

  • first_name

  • last_name

  • email

  • password

  • company

  • prospect_account_id

  • website

  • job_title

  • department

  • country

  • address_one

  • address_two

  • city

  • state

  • territory

  • zip

  • phone

  • fax

  • source

  • annual_revenue

  • employee

  • industry

  • years_in_business

  • comments

  • notes

  • score

  • grade

  • last_activity_at

  • recent_interaction

  • crm_lead_fid

  • crm_contact_fid

  • crm_owner_fid

  • crm_account_fid

  • crm_last_sync

  • crm_url

  • is_do_not_email

  • is_do_not_call

  • opted_out

  • is_reviewed

  • is_starred

  • created_at

  • updated_at

pardottags

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardottags table contains info about the tags in your Pardot account.

Table Info & Attributes

pardottags Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes. Refer to Pardot's documentation for a full list and description of each attribute.

  • Tag ID (id)

  • name

  • created_at

  • updated_at

pardottabobjects

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardottabobjects table contains info about the tag objects in your Pardot account.

Table Info & Attributes

pardottabobjects Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes. Refer to Pardot's documentation for a full list and description of each attribute.

  • Tag Object ID (id)

  • tag_id

  • type

  • object_id

  • created_at

pardotvisitor

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardotvisitor table contains info about the visitors who visit your Pardot website.

Table Info & Attributes

pardotvisitor Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes. Refer to Pardot's documentation for a full list and description of each attribute.

  • Visitor ID (id)

  • page_view_counts

  • ip_address

  • hostname

  • campaign_parameter

  • medium_parameter

  • source_parameter

  • content_parameter

  • term_parameter

  • created_at

  • updated_at

pardotvisits

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardotvisits table contains info about visits made to your Pardot website.

Table Info & Attributes

pardotvisits Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes.

  • Visit ID (id)

  • visitor_id

  • prospect_id

  • visitor_page_view_count

  • first_visitor_page_view_at

  • last_visitor_page_view_at

  • duration_in_seconds

  • campaign_parameter

  • medium_parameter

  • source_parameter

  • content_parameter

  • term_parameter

  • created_at

  • updated_at

pardotvisitoractivity

Replication Method: Incremental
Primary Key: id
Contains Nested Structures?: No

The pardotvisitoractivity table contains info about the activities user engage - for example: open, custom URL click, video view, and so on - in during visits to your Pardot website.

Table Info & Attributes

pardotvisitoractivity Attributes

While we try to include everything Pardot has here, this may not be a full list of attributes. Refer to Pardot's documentation for a full list and description of each attribute.

  • Visitor Activity ID (id)

  • visitor_id

  • prospect_id

  • type

  • type_name

  • details

  • email_id

  • form_id

  • form_handler_id

  • site_search_query_id

  • landing_page_id

  • paid_search_id_id

  • multivariate_test_variation_id

  • visitor_page_view_id

  • file_id

  • campaign

  • created_at



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